Project Description
For this project, we were assigned to create and design a hypothetical brand of our choice and I created a woman's fashion line inspired by my name to create a new beginning in fashion.
Project Goal
Genesis: For Every Woman is a women's fashion brand that provides a variety of sizes and tailoring services for custom fit and creates a community of diversity that embraces all women.
How I want people to look and think about the brand is that it is tailored and unique to women of different ethnic backgrounds, body shapes and sizes. The goal is to have every woman who encounters the brand to feel beautiful and empowered.
Logo & Color
Logo
The main lettering is a personal, unique, and hand scripted to capture the feminine and chique style of our clothing.
Typeface
Quasimoda is a family that has a range of diverse weights that capture the elegance and the diversity of our brand. It should be used all across all print & web applications.
Summer Loving is a naturalistic typeface with a humanistic effect that amplifies the personal message of our brand.
Color
Our brand color palette are blue and pink which are complimentary in which Blue is to represent loyalty and trust & Pink is to represent feminine, soft, and bold.
Primary Colors
Pantone 2129 U
CMYK:57,39,0,0
HEX: #738EC8
Pantone 7422U
CMYK:0,20,5,0
HEX: #FBD4DA
Secondary Colors
Pantone 2133U
CMYK:72,57,8,0
HEX: #5A70AB
Pantone 7639U
CMYK:38,48,36,3
HEX: #A1848B
Pantone 7423U
CMYK:6,67,25,0
HEX: #E4758E
Advertisement Campaign
Our advertising campaign emphasizes our key words: Beauty, Diversity, Empower, Confidence. The current ad direction includes like images of the diverse consumers we represent. It encourages our customers to participate in retail photoshoots to celebrate their beauty. These diverse images are carried through where possible throughout the advertising campaigns or paralleled by images of professional models.
Web Banner and Website
Storefront
Storefront Posters share promotional photoshoots and products.
Promotional Products
Personalized Membership Card
For new members joining, would have their personalized photograph from their photoshoot.
Bomber Jackets
Tank Tops
Tanks promote key feminine representational qualities with the key words we have chose to celebrate women
Personal Care Products
Using the color palettes of my brand, I wanted to expand the brand for personal care products so it enhances the customers visits such as Pocket Mirror with our keywords, Lip Balm and Lotion.
