Project Description
Rebrand for a fast food chain named Mr. Fries Man, who specializes in custom, handmade fries with an assortments of toppings.
Project Goal
Rebranded and designed Mr. Fries's logo that highlights their bold flavors and makes their brand more modern and hip that appeals to their customers who tend to be more towards the younger generation.
Design Process
I wanted to go with the concept of bold flavors and make the logo appeal more towards a younger target group. I chose this direction because it was the strongest because I did not want the logo to looked to centered in comparison to how it looks now the logo moving in an upward movement to create movement and have a dynamic attitude to overall convey the taste of their bold toppings.
Type Studies
Color Study
Bow Tie Variations
Final Logo & Applications
Logo
For final logo, I decided to move the bow below the typeface and by creating a unique logo by using the letter form for its folds, creates uniformity and brings out a bold character.
Typefaces Used
Hatch, Bold
Colors
CMYK: 50,75,79,74 HEX: #371B0F
CMYK:0,89,100,0 HEX: #EF4423
Business Card
Mr.Fries Signage
Photography taken at the location of the restaurant.
Food Catering Truck
